TikTok is introducing a fresh option that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a rise in AI-generated material, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A large amount of this output is considered low-quality AI content, a phrase for inferior, factory-style content that is frequently illogical or surreal.
Based on user feedback that many people appreciate content created using AI tools, from computer-generated images to educational videos, and we want to give people the ability to see more or less of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The service disclosed that there are now over a billion videos on its service labeled as artificially created. In total, over 100 million videos are added to the platform daily, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of AI content they watch by using the “manage topic” feature in the platform and choosing AI-made media. Further subjects that can already be controlled under the setting cover current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s policies oblige creators to identify “realistic” AI-generated content, and it prohibits harmful AI impersonations of public figures or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.
Additionally, the app will henceforth apply an “AI-made” watermark to content made using its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This action is intended to help prevent users from seeking to circumvent the labeling process.
Educational Initiatives
The company is also introducing a two million dollar educational fund for professionals and institutions to develop learning resources about ethical AI use. This project will benefit charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its moderation strategy, following controversy over plans to make redundant hundreds of content moderators in the UK. TikTok is set to cut a significant number of roles in its content moderation team in London, with labor groups and internet security professionals raising concerns that people are being substituted by automated systems.
A company official clarified that staff-based oversight would remain essential, but AI can shield workers by removing the most harmful content before it has to be seen by humans. The platform announced a notable drop in explicit and harmful content reviewed by safety staff over the past year due to the use of its automated systems.
It is vital to balance staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a extensive automated help is proving valuable work at speed.”
